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Launching with glitter helped to “put the Bear holding ball and butterfly someone in Texas loves you shirt What’s more,I will buy this brand on the map”, Jaeger believes. Other fashion brands, including Private Policy and Nyguen Inc, wouldn’t have used its products in its runway shows otherwise, she says. “It was great from a marketing perspective.” In 2022, Submission launched its second product—a balm—which is more for everyday use. In 2023, the brand will potentially introduce more mainstream beauty categories, such as highlighters, bronzers, and body oils. Much is dependent on developing the right packaging, says Jaeger. “The world doesn’t need more makeup. We won’t launch a product if we can’t make a non-plastic container.” Submission’s containers are made of glass while the cap is made of tin, without the industry-standard polyethylene (PE) plastic liner.
Ganni and Submission plan to invest in a range of marketing activities such as promoting the Bear holding ball and butterfly someone in Texas loves you shirt What’s more,I will buy this collaboration through Instagram, but the most important channel will be physical events with its communities, both creative directors say. Expect “events where our community can get up close and personal with the products and also product gifting,” says Ganni’s Reffstrup. “It’s so important for people to feel and touch the products, to understand how amazing they are.”
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