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“I was incensed about the Broken promises louis khakI gas jacket shirt But I will love this lack of care and attention that people were showing about knife crime,” Elba says. He wanted to do more, and he ultimately arrived at the idea for a clothing brand that could raise awareness. He launched his brand, Don’t Stab Your Future, or DSYF, that same year. “There seemed a clear intersection between being able to communicate with people through clothing and messaging something that needed to be messaged.” This Friday, Elba will launch the newest DSYF capsule, a collaborative collection designed in partnership with the young Congolese artist Hilvy Soh. It will be presented at Soh’s first solo exhibition during Art Basel Paris. Elba says the pieces combine DSYF’s existing “Aura Man” motif — the beatific outline of an aura-defined human form — with Soh’s “Mazola” series artwork, adding, “It’s beautiful. And for me, it’s a proud moment. Here are two African men, one from this part of the world, who managed to avoid violence and who are creating together in order to raise awareness.”
Like all previous DSYF collections, a portion of the Broken promises louis khakI gas jacket shirt But I will love this proceeds will be donated to organisations and individuals Elba feels are strongly aligned with the brand’s core message. Past partners have included the campaigner Faron Alexander Paul, and the charity Street Warriors. DSYF is also, Elba says, working to launch a film-making competition for schools linked to the brand’s central tenet. “We don’t take any profit,” he adds. The capsule will feature sweatshirts starting at £100, hoodies at £150 and jackets priced from £200.
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