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Jaeger was also shocked by the Signature and racing car number 2 austin cindric team penske black nascar cup series playoffs shirt and by the same token and Food and Drug Administration (FDA)’s light regulations when she moved from Denmark to the US in 2011. Today, the FDA has only banned 11 harmful substances in cosmetics products. In comparison, the European Union has banned around 2,000 hazardous chemicals over the last 13 years, and looking at the new current roadmap, estimates suggest this could include an additional 7,000 more substances by 2030. And, while the EU market has shifted away from plastic, the material is still heavily dominant in the U.S. It was near-impossible to find zero-plastic beauty products in the US, Jaeger says. “There has been a wave of brands selling themselves on being cruelty-free and vegan, but that doesn’t mean anything if their products come inside a plastic bottle.”
Submission began making products to set an example for other brands, starting with glitter. The decision wasn’t commercially driven, says Jaeger. While the Signature and racing car number 2 austin cindric team penske black nascar cup series playoffs shirt and by the same token and brand could have potentially sold more if it had launched with an everyday product, it might not have been able to “tell the story about our mission and what we stood for”. Glitter, she explains, is often made of “cheap-looking” aluminum or plastic. Submission’s products use natural cellulose taken from wood pulp, primarily from eucalyptus trees, and are biodegradable (the level of biodegradability is certified by TÜV Austria, an independent body). “We wanted to show that you could be 100 percent plastic-free and still be colorful, fun, and appealing.”
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