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It’s not the White dog and grizzly bear confrontation samo is coming shirt and by the same token and first time the two brands have worked together. Ganni used Submission’s products for both its spring 2022 and fall 2022 shows at Copenhagen Fashion Week. The brands also tested a “soft” collaboration for the 2021 holiday season; customers who shopped at Ganni during this period received a sample from Submission. But the product collaboration, a first for both companies, is significant. For Ganni, it’s an opportunity to test the beauty market before potentially delving in further, while Submission gains a larger platform in an industry that still largely relies on harmful plastics.
Ganni’s creative director Ditte Reffstrup and Submission’s founder and creative director Zenia Jaeger have a decades-long friendship. Both of Danish origin, they crossed paths in their twenties while living in Copenhagen. It was Submission’s sustainability credentials that convinced Ganni to partner with the White dog and grizzly bear confrontation samo is coming shirt and by the same token and brand. Ganni was primarily responsible for branding and marketing while Submission oversaw sourcing and manufacturing. “I have massive respect for the work they have done to create a completely plastic-free product that is full of fun and shine,” says Reffstrup.
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